David Meerman Scott Gives Lessons from the Grateful Dead and Discusses How to Newsjack on The Music Biz Weekly Podcast

This week’s episode #77, October 2, 2012 – David Meerman Scott Gives Lessons from the Grateful Dead and Discusses How to Newsjack.

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Join Brian Thompson & Michael Brandvold for a 39 min. interview with David Meerman Scott.

Topics discussed in this episode include:

Marketing Lessons from the Grateful Dead.
What is Newsjacking and how to Newsjack.
Real Time Marketing.

David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies, and a professional speaker on topics including marketing, leadership, and social media.

David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its third edition, is a modern business classic. His newest book Newsjacking is getting tremendous buzz around the world. He’s the author of Real-Time Marketing & PR, which achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is a recovering marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

David serves as an advisor to emerging companies including HubSpot, Eloqua, VisibleGains, Speakerfile, GutCheck, and Newstex, as well as nonprofits including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. Previously, he was on the boards of directors of NewsWatch KK (sold to Yahoo Japan) and Kadient (merged with Sant). Check out his blog at www.WebInkNow.com

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About Michael Brandvold:

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

About Brian Thompson:

Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.

Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.