This week’s episode 181 Marketing Tips from STYX, SUGARLAND, KISS, GREG KIHN & more.

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If you are interested in speaking with Michael about what he can do to assist with marketing needs message him with the contact form.

I am joined by co-host Shani Sammons. Shani’s passion is connecting fans with their favorite artists through creative marketing/digital strategies. Shani has worked with – Sugarland, AT&T Country Deep, Sean Kingston, Styx, Mama Jan Smith, Sonia Leigh, Delta Air Lines, Turner Broadcasting, and NASCAR throughout her career. In 2011, Shani launched SSMG, a boutique digital marketing firm that focuses on direct to fan relationship strategies for music clients. In 2013, Shani also joined AT&T to lead their marketing strategy for their newest U-verse music channel, Country Deep. She also serves on the Atlanta Chapter of the GRAMMY Recording Academy Board of Governors. In 2015, SSMG also formed a partnership with Gullch Media to integrate social media video production and optimization for artists and bands. Shani holds a Masters of Business Administration in Marketing from Georgia Tech, and a Bachelor of Science in Urban Policy Studies from Georgia State University.


For all discussions, training, tips and tricks related to music marketing don’t miss any episode of The Music Biz Weekly Podcast.

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About Michael Brandvold:

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Dream Theater, ACCEPT, Killer Dwarfs, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.