How many of you have seen a post by a a band like this… “Good seats are still available for our show this weekend!” I just saw a band post this a few days ago and it got me thinking… is that really the best thing to say? I’m not telling you to not promote your shows, but maybe you should think about the message you are giving. Why? Because as a fan what I hear when you say that is, the show isn’t selling and plenty of seats are left. Plenty of great seats. Maybe try rewording to something like this, “We just got word from the promoter that some great seats that were on hold have just been released for our show this weekend!” See the difference? Fans still see great seats available, but you presented a reason for them being available that doesn’t sound like tickets aren’t selling.
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