Traditional sales department roles within the music industry have been eliminated, leaving artists to handle sales responsibilities.

Episode 687: Michael and Blasko discussed a major frustration shared by both as fans and business professionals – the inability to purchase new music releases when fans are most excited to buy them. They identified that the traditional sales department roles within the music industry have been eliminated, leaving artists to handle sales responsibilities despite not having sales skills as their core expertise. The discussion covered specific examples of music releases where purchase links were unavailable or out of stock, highlighting how this creates frustration for excited fans and loses potential revenue opportunities. They concluded that artists and their teams need to take more responsibility for testing their own purchase processes before promoting new releases, emphasizing that technology tools alone cannot replace proper sales coordination and that someone needs to ensure the complete transaction path works before messaging fans about new products.

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at

email: me (at) mikebrandvold.com

website: www.MichaelBrandvold.com