Strategies for opening acts to maximize their opportunities, including reading the audience, incorporating familiar covers into sets, showcasing band members’ talents, and engaging directly with fans after performances.

Episode 688: Michael and Blasko discussed Blasko’s recent successful tour with Rob Zombie and Marilyn Manson, where they observed strong attendance and positive fan engagement despite challenging weather conditions at outdoor venues. They analyzed the importance of effective packaging for tours, noting that the combination of Rob Zombie, Marilyn Manson, and The Hu (a Mongolian metal band) created strong value for fans attending the shows. The conversation covered strategies for opening acts to maximize their opportunities, including reading the audience, incorporating familiar covers into sets, showcasing band members’ talents, and engaging directly with fans after performances.

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at

email: me (at) mikebrandvold.com

website: www.MichaelBrandvold.com