ArtistHead.com Offers Free $100 Website And Social Media Evaluations
Just before the holidays music marketing master, Michael Brandvold (http://www.michaelbrandvold.com), posted a case study of KISS’ official website Kissonline.com on his site Michaelbrandvold.com. It was a study on how to use Facebook and Twitter with your official website.
Well, the article really hit a note because Hypebot.com, CDBaby.com and MusicThinkTank.com all republished it and it was Tweeted many times on Twitter and the comments were extremely supportive.
Here are just a few of the comments…
- • You hit the nail on the head with this article!!!
- • It’s very comprehensive… Very well done. Impressed.
- • * Thank you for going into such detail about what works and why.
- • Great insight!
The study looks at how KISS is using Facebook and Twitter in-conjunction with their official website. Michael reviewed monthly unique visits to their website and Facebook “Likes” along with actual stories and linking in Twitter and Facebook.
Here is a recap of the article:
(Michael) built and launched Kissonline.com in 1998. He moved on from managing the site in 2005. KISS is very active on Facebook, and Twitter. When he was managing Kissonline, he tried to drive as much traffic as he could to the site, and create an experience that would keep the fan on the site as long as possible. He wanted the fan to use the many different areas of the website, not just the homepage. He would post news excerpts on the home page that linked deep into the site. He would post a couple of small teaser images that would link deep into the site for full photo galleries. He felt that the longer he could keep a fan on the website, and the more areas they interacted with, the greater chance he had at converting them. His conversion goals were either an email signup or buy a product. Kissonline was extremely successful at both. The site was not just about posting some news, photos or videos; it was about using those various types of contents to drive a conversion.
That same conversion model should be what you do with Facebook and Twitter. Drive traffic to your official website for a conversion. The problem with KISS is they don’t do that.
At the end of July 2010, KISS passed 1 million Facebook fans. In early October 2010, they passed 1.5 million fans. On November 8, 2010, they passed 2 million fans. While we don’t have access to the website’s true web stats, looking at a publicly available source that the Internet industry often quotes, Compete.com, during that same time period, traffic to Kissonline was 139,000 visits in July, 104,000 visits in August, 105,000 visits in September and 63,000 visits in October. KISS started their U.S. tour in late July and ended in late September. So even during the middle of a major U.S. tour, when you should expect to see traffic to your website increase, it actually went down. With the tour over, traffic is not going to increase. But, during this same period of time, their Facebook fans continued to grow, and grow with great numbers.
UPDATE: The November Compete.com traffic stats indicate just over 60,000 unique visits to Kissonline.com. Traffic continues to fall to the official website, down 5.37% from October, while the band’s Facebook continues to grow.
- Tip 1 – Post your headlines on Twitter, and link them back to the full story on your website.
- Tip 2 – Post a excerpt of the story on Facebook and link back to your website to read the full story.
- Tip 3 – Post teaser photos on Facebook that link back to your website to see more photos.
- Tip 4 – Don’t post photos on TwitPic and link to them from Twitter. Post the photos on your website and link Twitter to the photo on your website.
The common thread with all these tips is that they drive traffic back to your website.
So, what Michaels want to offer through Artisthead.com is a free social media review of your band’s official website, Facebook and Twitter. He will give you a FREE, one hour social media review valued at $100 and email you my comments. If you would like to take things to the next level and actually work on your social media presence, Artisthead.com is offering a 10% discount off of the normal $100 hourly fee.
If you are interested in a free review, please email mbrandvold@artisthead.com. Be sure to include your contact info, email and phone. List the URLs for your website, Facebook page, and Twitter account. Read this article at: http://www.artisthead.com/a-free-review-on-how-you-are-using-facebook-and-twitter-with-your-website/
ARTISTHEAD – The Musician’s Total Business Resource
Call 1.877.252.2750 or email us to schedule a free 15-minute consultation. — STS
Website: www.artisthead.com/a-free-review-on-how-you-are-using-facebook-and-twitter-with-your-website/
PRThatRocks.com
Christopher Buttner
4152337350
chris@prthatrocks.com
via New Music Weekly.
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