Marketing

Gary Shea of New England & Alcatrazz Shares Business Lessons from His New Book

by Rai Beardsley | Jun 16, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Bassist Gary Shea has led a long career performing in 17 countries and recording music around the world. Episode 645: An outstanding account of the music business, A riveting story of determination and focus, Musical teenage dream come true, Against all odds musical...

Bandcamp Separates Itself from the Pack of Streaming Services By Being All About Community

by Rai Beardsley | Jun 9, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Bandcamp offers a sustainable path for independent musicians to thrive. Episode 644: J. Edward Keyes, the editorial director of https://bandcamp.com/, one of the most artist-friendly platforms in the industry. With over 20 years of experience writing for outlets like...

“We Will Take Your Band To The Next Level.” – What Does That Even Mean?

by Rai Beardsley | May 26, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Can anyone legitimately take your career to another level? Episode 642: I am sure all of us have heard the pitch… “We will take your band to the next level.” What does that even mean? Should you be concerned if someone says that to you? What are the levels in your...

POPHOUSE Talks About Their Vision for the Future of Artists Such as ABBA, KISS, Cyndi Lauper

by Rai Beardsley | May 12, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Pophouse invests in and develops brands within entertainment – specializing in music catalogue investments. Episode 641: Johan Lagerlöf, Managing Partner – Investments at Pophouse Entertainment joins us to discuss what Pophouse’s vision is for the future of...

SUPERFANS, They Are Real and They Are Important. Don’t Look at Them Like Just Another Transaction

by Rai Beardsley | May 5, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

You should recognize and treat your Superfans with respect. Episode 640: Superfans are real, this isn’t just another buzzword that will disappear. We discuss the importance of your Superfans, but we also stress that you shouldn’t just see your Superfans as just...

Yes We are Saying It… Your Music Doesn’t Matter! Now Hear Us Out!

by Rai Beardsley | Apr 21, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Remember this is the music BUSINESS and people want to work with you to make money. Episode 639: There is an old saying, It’s not about the money… it’s about the MONEY. Remember this is the music BUSINESS and people want to work with you to make money. Everyone...