Marketing

“We Will Take Your Band To The Next Level.” – What Does That Even Mean?

by Rai Beardsley | May 26, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Can anyone legitimately take your career to another level? Episode 642: I am sure all of us have heard the pitch… “We will take your band to the next level.” What does that even mean? Should you be concerned if someone says that to you? What are the levels in your...

POPHOUSE Talks About Their Vision for the Future of Artists Such as ABBA, KISS, Cyndi Lauper

by Rai Beardsley | May 12, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Pophouse invests in and develops brands within entertainment – specializing in music catalogue investments. Episode 641: Johan Lagerlöf, Managing Partner – Investments at Pophouse Entertainment joins us to discuss what Pophouse’s vision is for the future of...

SUPERFANS, They Are Real and They Are Important. Don’t Look at Them Like Just Another Transaction

by Rai Beardsley | May 5, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

You should recognize and treat your Superfans with respect. Episode 640: Superfans are real, this isn’t just another buzzword that will disappear. We discuss the importance of your Superfans, but we also stress that you shouldn’t just see your Superfans as just...

Yes We are Saying It… Your Music Doesn’t Matter! Now Hear Us Out!

by Rai Beardsley | Apr 21, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Remember this is the music BUSINESS and people want to work with you to make money. Episode 639: There is an old saying, It’s not about the money… it’s about the MONEY. Remember this is the music BUSINESS and people want to work with you to make money. Everyone...

Musicians Do Not Rely Entirely on Social Media to Connect with Your Fans

by Rai Beardsley | Apr 7, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

“Are there other options to get my work out there?” Episode 638: Below is a comment by someone who had their business of 10 years destroyed by Facebook. We use this as an example of why you should never put all your eggs in one basket. Do not give up on social...

Musicians, Start a Mobile Fan Club and Create Recurring Revenue with MySeat Media

by Rai Beardsley | Mar 24, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Create engaging fan experiences and new revenue streams with a personalized mobile app. Episode 637: Dave Cool returns to talk about his new role with My Seat Media. My Seat creates a mobile app fan club for artists. Create a new recurring revenue stream with a...