by Michael Brandvold | Jun 29, 2012 | Marketing, Music Marketing
I have a client that has done a slew of FM radio interviews of recent promoting their new CD. His publicist just informed me that and in every case, he asks the broadcaster for a link or audio file, and 99% of the time, they never create a streaming version or a...
by Michael Brandvold | Jun 27, 2012 | KISS, Marketing, Music Marketing
A few years ago I wrote about John Mellencamp releasing variations of the same album through different retailers, how it felt like it had gone too far. I understand the business reason behind it, each retailer wants something exclusive in exchange for their promotion....
by Michael Brandvold | Jun 19, 2012 | Marketing, Music Marketing
I saw this photo being shared on Facebook yesterday. Rather than thinking yep that’s right, I thought… this is the exact reason why you need your own website. Facebook can and will do whatever they need to generate revenue, they aren’t providing the...
by Michael Brandvold | Jun 14, 2012 | Marketing, Music Marketing
I hate when it happens to me, but I also love to learn by real world examples and experience. Here is a lesson in the failure of how to use of social media. I am getting married in August and we booked a bus a couple months ago with US Coachways to transport guests...
by Michael Brandvold | Jun 13, 2012 | Marketing, Music Marketing, Webinar
I am excited to announce that I have been asked back to speak at the Jacobs Media Summer School at the 37th Conclave Learning Conference on Wednesday, July 18th at 9:00 AM CDT in the MusicMaster Ballroom of the Doubletree Park Place Hotel/Minneapolis. Jacobs Media...
by Michael Brandvold | Jun 1, 2012 | Marketing, Music Marketing
Major congratulations to Amanda Palmer for raising over a million dollars on Kickstarter. With her achievement following the recent ten million dollars raised by Pebble ePaper Watch, Kickstarter is becoming all the rage. I think Kickstarter is great and I have no...
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