Marketing

Musicians Listen Up, Here are Some Hard Truths About the Music Business

by Rai Beardsley | Nov 11, 2024 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

You are obsessed with numbers, but the wrong ones. Episode 624: This week we start discussing 11 hard truths for musicians. You might not like this list, but it is true and we discuss each item below… MUSICIANS: 11 HARD TRUTHS 1. Streaming is the best thing that ever...

Paola Prestini Talks About the Challenges Faced by a Classical Music Artist

by Rai Beardsley | Nov 4, 2024 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Far more than just notes on a page, Prestini’s works give voice to those whom society has silenced. Episode 623: Composer Paola Prestini has cultivated a uniquely expansive and humanistic musical voice, through pieces that transcend genre and discipline, and...

Bands Listen Up! Do You Follow the 80-20 Rule for Posting?

by Rai Beardsley | Oct 21, 2024 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Implement an 80/20 rule in social media posting: 80% engaging content, 20% promotional content. Episode 622: Jay and Michael discussed the importance of artists engaging with their audience on social media, emphasizing the need for a balance between self-promotion and...

YouTube Shorts Increases Videos to 3 Minutes & Spotify Wrapped Video Clips

by Rai Beardsley | Oct 7, 2024 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

The upcoming change in YouTube Shorts’ video length from 60 seconds to 3 minutes, set to take effect on October 15th Episode 621: Michael and Jay discuss some recent news… increased length of YouTube Shorts and Spotify year-end Wrapped video Clips. The upcoming...

Addressing our Most Common Client Issue – Who Has Access to the Many Online Accounts

by Rai Beardsley | Sep 30, 2024 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

The recurring problem of artists not having access to their own login credentials for various platforms. Episode 620: Michael and Jay discussed the common issues they face in their work with clients in the music industry. They highlighted the recurring problem of...

Look Out For These Red Flags When Signing with a Record Label

by Rai Beardsley | Sep 23, 2024 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

You just got offered a record deal, here are some red flags to look out for before you sign the deal.. Episode 619: You just got offered a record deal, here are some red flags to look out for before you sign the deal. Before you sign that record deal… take a look at...