by Michael Brandvold | Sep 13, 2011 | Marketing, Music Marketing
Save those broken drum sticks and used guitar picks! Blink 182 is taking the idea of a presale and giving it a different twist. The presale offer for Blink 182’s new album Neighborhoods gives everyone the same chance at getting something pretty cool. Almost...
by Michael Brandvold | Sep 13, 2011 | Marketing, Music Marketing
Another great letter sent to Bob Lefsetz, September 10, 2011. Subject: Heads up from Roger McNamee Dear Bob, For the past 18 months, we have been developing a new website for Moonalice that would be optimized for mobile devices. It turns out we were ahead of our...
by Michael Brandvold | Sep 12, 2011 | Marketing, Music Marketing
Taken from Bob Lefsetz’s email September 10, 2011. Twisted Sister’s 10,000 hours From Jay Jay French Bob I have a record of every night and the amount of performances Twisted sister has played since the first one on March 20th 1973 up to the present. Here...
by Michael Brandvold | Sep 7, 2011 | KISS, Marketing, Music Marketing
Do you want to see how to fail at social networking and fan engagement? I am sure many of you may have no idea who I am talking about but, former KISS lead guitarist Vinnie Vincent has just announced the grand opening of the new Vinnie Vincent Forum. Vinnie was only...
by Michael Brandvold | Sep 1, 2011 | Marketing, Music Biz Weekly Podcast, Music Marketing, Webinar
Here is the slide deck from The Music Biz Weekly Music Marketing webinar: How to Easily use Twitter to Promote Your Music. Some of the great feedback Brian Thompson and I received on the first webinar: breakopenmgmt – Great webisode on using twitter… stay...
by Michael Brandvold | Aug 30, 2011 | Marketing, Music Marketing
Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project...
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