by Michael Brandvold | Sep 26, 2011 | Marketing, Music Marketing
Would you let your fans play your instruments before the show, if they paid? Having setup and run VIP Meet and Greet Packages for many artists I find this a interesting extension and something that I think many fans would love to do. From a Bob Lefsetz email on...
by Michael Brandvold | Sep 14, 2011 | Marketing, Music Marketing
Facebook just announced Subscriptions. Basically it brings the Twitter like follow to Facebook. You can now allow people to follow you without being a approved friend. Subscribers will see our Public posts. So if you have a post you don’t want subscribers to see...
by Michael Brandvold | Sep 14, 2011 | Marketing, Music Marketing
I thought I would give everyone a nice little example of how good SEO, search engine optimization, at the right time works. Yesterday I found a post on my Facebook wall about the Blink 182 presale for their new album Neighborhoods. I thought their take on the old idea...
by Michael Brandvold | Sep 13, 2011 | Marketing, Music Marketing
Save those broken drum sticks and used guitar picks! Blink 182 is taking the idea of a presale and giving it a different twist. The presale offer for Blink 182’s new album Neighborhoods gives everyone the same chance at getting something pretty cool. Almost...
by Michael Brandvold | Sep 13, 2011 | Marketing, Music Marketing
Another great letter sent to Bob Lefsetz, September 10, 2011. Subject: Heads up from Roger McNamee Dear Bob, For the past 18 months, we have been developing a new website for Moonalice that would be optimized for mobile devices. It turns out we were ahead of our...
by Michael Brandvold | Sep 12, 2011 | Marketing, Music Marketing
Taken from Bob Lefsetz’s email September 10, 2011. Twisted Sister’s 10,000 hours From Jay Jay French Bob I have a record of every night and the amount of performances Twisted sister has played since the first one on March 20th 1973 up to the present. Here...
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