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Don’t Ignore the Importance of the College Market

Don’t Ignore the Importance of the College Market

by Michael Brandvold | Aug 21, 2017 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

The importance of the college market… college radio, performances at colleges, college media and more. This week we discuss the importance of the college market… college radio, performances at colleges, college media and more. Why you should not ignore the...
Ep. 293 Marketing a Instant Gratification Track vs. Complete My Album

Ep. 293 Marketing a Instant Gratification Track vs. Complete My Album

by Michael Brandvold | Aug 13, 2017 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

Instant Gratification Tracks Need to Be Part of Your Digital Release Strategy This week we discuss the difference between a Instant Gratification Track and Complete My Album. One is for promoting a pre-order and one is for a post release sale. Why you should always...
Continuing Your Music Education with Berklee College Of Music and BerkleeOnline

Continuing Your Music Education with Berklee College Of Music and BerkleeOnline

by Michael Brandvold | Aug 4, 2017 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

Continuing your education in the fast changing music business we are living in. This week we are joined by Mike King, VP of Enrollment Marketing and Management at Berklee College of Music and course author at BerkleeOnline and Carin Nuernberg, Berklee VP of Online...
The Key Elements that Make a Successful VIP Ticket Program

The Key Elements that Make a Successful VIP Ticket Program

by Michael Brandvold | Jul 28, 2017 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

Where have VIP programs gone wrong, what to avoid if you want a successful VIP program. The week we are joined by Ron Young from Little Caesar. We discuss VIP ticket experiences. Where have VIP programs gone wrong, what to avoid if you want a successful VIP program....
Ep. 290 Steve Knopper Discusses His Updated Book “Appetite For Self-Destruction”

Ep. 290 Steve Knopper Discusses His Updated Book “Appetite For Self-Destruction”

by Michael Brandvold | Jul 17, 2017 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age This week Jay flies solo and is joined by Steve Knopper. Steve discusses his updated book “Appetite For Self-Destruction”. Visit Hypebot for music business news and...
The Evolution of PledgeMusic from Crowdfunding to Retail

The Evolution of PledgeMusic from Crowdfunding to Retail

by Michael Brandvold | Jul 7, 2017 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

Every Artist Should Have a PledgeMusic Profile. We are joined by Bryan Mead from PledgeMusic. Bryan talks about how PledgeMusic has evolved over the years, from starting out as a traditional crowdfunding platform to a business today that is more like a online store...
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