Music Marketing | Michael Brandvold Marketing

The Fan Pyramid, How to Identify The Five Levels of Being a Fan and Engage With Them

by Michael Brandvold | Jul 6, 2018 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

The Number One Thing Your Fans Want is Recognition This week we discuss the five levels of fandom and how to reach them. Think of your fans as a pyramid with your most devoted and loyal fans at the top. The number one things your fans want is recognition. They want to...

Genius is the Lyric Community You Need to Be Part Of!

by Michael Brandvold | Jun 29, 2018 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

The Best Lyrics Community Online This week we are joined by Ben Gross, Genius’s Chief Strategy Officer from Genius.com. The Genius community has grown into an influential force of over 2 million contributors, editors, and musicians who sign up to discuss and...

David Turner Discusses the Business of Streaming Music

by Michael Brandvold | Jun 22, 2018 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

The Problems with Streaming Services Being Gamed This week we are joined by David Turner, author of the newsletter Penny Fractions. David joins us in a discussion about the business of streaming music, the issues to data standardization and the problems with the...

Self Service Playlist Promotion with Crosshair Music

by Michael Brandvold | Jun 15, 2018 | Audio, Music Biz Weekly Podcast, Music Marketing, Videos

How to Submit Your Music to Spotify Playlist Owners Garrison Snell CEO of Crosshair Music and Gyrosity Projects joins us this week to discuss their self-service platform, Crosshair Music, for submitting your music to playlists and influencers. The mission of Crosshair...

Botletter is Facebook Messenger Marketing and You Should Add it to Your Toolbox for Communicating with Your Fans

by Michael Brandvold | Jun 9, 2018 | Featured, Marketing, Music Marketing

Botletter is a new online marketing tool that has really got me excited. I see so many tools and apps, but few of them really get me excited… this one did! Botletter is a bot for Messenger on your Facebook Page. In simple English what does that mean? Think of...

Facebook Badges Starts Rolling Out and You Will Want to Watch for this on Your Facebook Page

by Michael Brandvold | Jun 8, 2018 | Featured, Music Marketing

All of sudden a brand new feature has rolled out on one of the Facebook Pages I manage. I try to stay on top of Facebook features, but this one got right by me. Facebook Fan Badges looks very interesting! Facebook users can now be awarded a top fan badge for their...