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CBGB IS Dead. Long Live CBGB – The Rock Star Branding Podcast

by Michael Brandvold | May 23, 2012 | Audio, Music Marketing, Rock Star Branding Podcast

This week’s episode, May 23, 2012 – CBGB IS Dead. Long Live CBGB. Join Brian Thompson, Michael Brandvold and Steve Jones for a 10 min. discussion on the death and the revival of the CBGB brand. Is this resurrection a branding nightmare for a classic piece...

The Marketing Woes of Music Subscription Services Spotify, Rdio, Rhapsody, MOG & Deezer – The Rock Star Branding Podcast

by Michael Brandvold | May 16, 2012 | Audio, Music Marketing, Rock Star Branding Podcast

This week’s episode, May 16, 2012 – The Marketing Woes of Music Subscription Services Spotify, Rdio, Rhapsody, MOG & Deezer. Join Brian Thompson, Michael Brandvold and Steve Jones for a 15 min. discussion on the branding and marketing problems that...

The Importance Of An Artist Retaining Rights Ownership The Rock Star Branding Podcast

by Michael Brandvold | May 9, 2012 | Audio, Music Marketing, Rock Star Branding Podcast

This week’s episode, May 9, 2012 – The Importance Of An Artist Retaining Rights Ownership. Join Brian Thompson, Michael Brandvold and Steve Jones for a 12 min discussion on the importance of an artist retaining ownership of their brand, masters and...

How Artists Can Successfully Move Into A New Genre – Rock Star Branding Podcast

by Michael Brandvold | May 2, 2012 | Audio, Music Marketing, Rock Star Branding Podcast

This week’s episode, May 2, 2012 – How Artists Can Successfully Move Into A New Genre. Join Brian Thompson, Michael Brandvold and Steve Jones for a 15 min. open discussion on what it takes for an artist to successfully move into a new musical style and...

What's the Rock n' Roll Secret to Success for the Foo Fighters Dave Grohl? – Rock Star Branding Podcast

by Michael Brandvold | Apr 18, 2012 | Audio, Music Marketing, Rock Star Branding Podcast

This week’s episode, April 18, 2012 – What’s the Rock n’ Roll Secret to Success for the Foo Fighters Dave Grohl? Join Brian Thompson, Michael Brandvold and Steve Jones for an open roundtable discussion on… What’s the Rock n’ Roll...

The Power of Mystique and Allowing Media to Spin Your Story and Build Your Brand – Rock Star Branding Podcast

by Michael Brandvold | Apr 11, 2012 | Audio, Music Marketing, Rock Star Branding Podcast

This week’s episode, April 11, 2012 – Using the Power of Mystique and Allowing Media to Spin Your Story and Build Your Brand. Brian Thompson, Michael Brandvold and Steve Jones discuss the power of using mystique and myth and letting the press run with a...
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