Yeah, you need something else to do, but…
Are you remembering to respond to fan comments on your YouTube channel? I am always talking about Facebook and Twitter and how you have to engage with your fans on those networks, but don’t forget YouTube.
You need to reply to each individual person who leaves a comment on YouTube, not just one comment thanking everyone. Get into conversation on YouTube just as you would on Facebook or Twitter.
I suggest you turn on email alerts for comments. This will ensure you don’t forget about YouTube engagement.
If you use Hootsuite you can monitor and post comments to your videos directly inside Hootsuite. For a free video seminar on building a YouTube community check out this program from Hootsuite.
HootSuite University is pleased to present Building a Powerful Community on YouTube with Ryan Nugent, Audience Development Strategist at YouTube Next Lab. Learn the importance of building a community on YouTube, how to create and curate powerful content, and tips for measuring success.
It’s about building a direct one to one connection with your fans and if you are ignoring your fans on YouTube you are missing out on a huge opportunity to connect with them.
In part four of this series of interviews Erinn discusses post tour fan engagement from the Vans Warped Tour.
Be sure to watch part one where Erinn discusses showcasing and being selected for the Vans Warped Tour. And, part two where Erinn discusses funding for Vans Warped Tour and part three where Erinn Discusses Merchandising & Marketing on Vans Warped Tour.
This is a new series of video interviews with Erinn Knight the manager of The Silver Comet who just returned from the 2012 Vans Warped Tour. The series of interviews will be all about the lessons and experiences they learned preparing for the tour and while on the road. I know there will be some great information for young bands about DIY survival. This is going to be really interesting. This is not a band with a TON of money, a BIG record deal… this is a band of talented kids who got a huge break and had to figure out how to survive and support themselves on the road in order to pursue their dream. This band could be any young band out there.
The Silver Comet website.
Email: firstname.lastname@example.org or Twitter
Twice in one week I heard from two different people involved with booking bands about the importance of your website and social presence. Sometimes I feel like all I do is repeat myself when I say your official website needs to be core to everything you do and it must be current and look professional and… engage with your fans on your social networks. Well this article is going to repeat those statements again.
I was at SF Musictech and listening to Nic Adler from the world famous Roxy nightclub in Hollywood talk about the importance of social media. He stated many of the things I have been talking about for sometime, but he ended the presentation with a statement I found really important…
When a agent or artist contacts the club about booking a show the first thing he does is get his team online and look at the band’s online world. If the band has no fans on Facebook or Twitter, no engagement, they will often pass on booking the band. There you go, right from the mouth of the horse… your online world is going to play a very important part in your ability to get booked.
Then later that same week while recording a Music Biz Weekly podcast with special guest Bruce Houghton from Hypebot, Music Think Tank and the booking agency Skyline Music, Bruce mentioned a story on how they were on the phone with a client about booking a band. While on the phone the client went to the band’s website and immediately noticed how out of date it was. He then said if the band doesn’t care about their website why should he care about booking them. Again right from the mouth of the horse… if your website is not current and up to date you very well could lose business.
You don’t have to update your website everyday, but try for once a week. Please make sure the last update is not from two years ago. That tells anyone visiting your website that your band is dead. Who wants to do business with a band that appears to be over
Talk to your fans everyday! Post something to engage with them, answer their comments and questions. Respond and retweet their tweets. Get active! People you hope to do business with are looking at these things.
Seriously, your career will depend on it!
I hear from clients all the time… what should I post on my site, on my Facebook Page, on my Twitter? What kind of content do I post? What do my fans want to see?
Photos! Post photos, fans love to see photos. Photos are great for engagement. Post one photo a day. But, what kind of photos?
Use the graphic below as your plan for the entire month of February. Post one photo a day based on the daily topic in the list. This is not hard. Grab the Instagram app, take a photo and post it to both your Facebook and Twitter.
What is really great about this list is these photos will show your fans who you are as a person. It will help them to get to know you the person.
Get started right now!
I have been talking about the importance of engaging with your fans on the various social networks. I recently wrote about how you need to seek out your fans. I am sure you have read more than a few times how your fans are your best sales team. You might have even heard that fans want to be recognized by you more than anything else. It’s all true. It’s something I will repeat over and over… talk to your fans. Once you start talking to them then you can think about selling to them. The simple action of finding a fan and following them can result in great responses.
Your fans are out there and are waiting to scream their support. Are your fans posting comments like these? If not maybe you need to step up your engagement with your fans.
- @andygibson I posted your version of “The Christmas Song” on my facebook so I could share what an amazing singer you are with my friends
- @andygibson rocks! Thanks for caring about Your fans.
- @andygibson it is great you do the #ff for fans
- @andygibson Thanks for the #ff! Made my day that much better!
- youu tweet back! omggg!! “@andygibson: @hiii_coraaa thank you so much:)”
- Holy crap, @gregkihn followed me.
- @gregkihn NO WAY!! Made my day! #jeopardybaby
- Thanks for the follow @gregkihn Your music always got us up and dancing.
- @gregkihn As a thirty-year fan of The Breakup Song, I am honored by your follow.
- @gregkihn Thanks for following! I had fun checking out your website & your latest tweets…
This is the success I love to see for a artist.