Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
48. Eat and Greet with Your Fans
Love this extension of the basic meet and greet idea. This is the sort of thinking you need to do. The Zac Brown Band do something called a Eat and Greet. Fans get the chance to have a dinner served to them by the band, eat backstage with the band and then take in a show. How cool is that for a fan! Stop thinking like a musician and think like a fan, think about the cool things a fan would love to do, love to see.
You don’t have to be a established artist to do this. You could easily take a small handful of fans to McDonalds
Make sure you ask each fan to submit photos and a review so you can post them on your website and Facebook page.