Paul Gargano, a music manager with a background in journalism and former editor of Metal Edge magazine, discusses trends in the music business

Episode 690: The Music Biz Weekly Podcast featured Paul Gargano, a music manager with a background in journalism and former editor of Metal Edge magazine, discussing trends in the music business. The conversation focused primarily on VIP experiences and the importance of maintaining a fan perspective in the music industry. Paul shared insights from managing artists like Faster Pussycat, The Bites, and Chad Taylor’s Mercy Revival, emphasizing how understanding the fan experience is crucial for creating valuable VIP programs that go beyond simple transactions to create lasting memories. The discussion highlighted how artists must genuinely connect with and listen to their most dedicated fans during VIP interactions, as these are the most die-hard supporters willing to spend significant money for special experiences. Paul stressed that successful VIP programs require careful consideration of pricing, quality of interaction, and the demographic of fans being targeted.

Our Sponsors:
• Music Biz Weekly podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “musicbizweekly” to get 15% off the first year of any subscription.
• Get free shipping on CD orders of 100+ from DiscMakers.com with code FREEBIZ (up to a $150 value!).
• Visit Hypebot for music business news and insights. www.Hypebot.com
• Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com

If you are interested in speaking with Michael about what he can do to assist with marketing needs message him with the contact form.

If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly podcast. http://smarturl.it/musicbiz

For all discussions, training, tips and tricks related to music marketing don’t miss any episode of The Music Biz Weekly Podcast.

Follow Michael on Twitter: http://www.twitter.com/michaelsb

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at

email: me (at) mikebrandvold.com

website: www.MichaelBrandvold.com