Enjoy this 90 minute video of a past Music Biz Weekly webinar presentation. This video is the full webinar, including q&a.
How to Create a Content Strategy will address the following core questions:
• What is Content Marketing?
• What is Inbound Marketing?
• What purpose do these concepts serve in creating new fans?
• What are the key elements to an effective strategy?
• How long should a strategy run?
• What channels of distribution do you need to consider for your content?
• How do you optimize your content for maximum viewing potential?
• What are some typical events you can create strategies around?
• How do you measure the success of your strategy?