Watch the video above. Metallica’s James Hetfield is walking backstage, passes a small group of fans, stops grabs his guitar and walks over to one of the fans and gives it to him. Pay attention to the facial expression of the fan. I can watch this over and over, it is priceless. Have you ever done something as unexpected, as selfless, as nice as this for one of you fans? It reminds me of the classic Mean Joe Greene Coke commercial. That fan will forever in be in Metallica’s corner, he will support them forever. Do something nice, something unexpected to make a connection with your fans.
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