Ari Herstand is the CEO and founder of the music business education and artist advocacy company, Ari’s Take.

Episode 556. Ari Herstand returns to update us on the new edition of his book How to Make It in the New Music Business Practical Tips on Building a Loyal Following and Making a Living as a Musician. The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

“The poster child of DIY Music” – Forbes

Ari Herstand is the CEO and founder of the music business education and artist advocacy company, Ari’s Take. Started in 2012 as a blog, Ari’s Take has become the go-to resource for independent musicians on how to run a successful music career in the NEW music business. He is also the author of the best-selling book, How To Make It in the New Music Business which is a #1 Amazon best-seller in 3 categories and has been adopted by over 300 universities and translated into multiple languages. Herstand’s well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice. He offers encouragement without condescension and maintains a “we’re all in it together” attitude not found elsewhere in the space.

Visit: https://ariherstand.com

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MichaelBrandvoldMarketing · 556 What Is The State of The New Music Business in 2023, with Ari Herstand

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at

email: me (at) mikebrandvold.com

website: www.MichaelBrandvold.com

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As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.

He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.

Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”

Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here:

email: jay@jaygilbertconsulting.com

Website: http://www.jaygilbertconsulting.com