Don’t see your SUPER FANS as just a credit card to be tapped. They must be treated with great respect.

Episode 666: Dave Cool from GigSalad.com joins for this episode. We catch up on a lot of what is happening in the music business these days as well as what Dave is up to at GigSalad.com.

One primary topic of discussion are SUPER FANS. A lot of attention is being paid by labels and businesses these days to SUPER FANS… how to identify them, how to market to them, how to make money from them. SUPER FANS are incredibly important, but is too much attention being spent on making more money from them? Don’t see your SUPER FANS as just a credit card to be tapped. They must be treated with great respect.

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at

email: me (at) mikebrandvold.com

website: www.MichaelBrandvold.com