Rather Than Competing Directly With Established Bands, Differentiate Yourself In A Crowded Market.

Episode 669: With this episode we welcome BLASKO as the new cohost of The Music Biz Weekly. This week Michael asks Blasko a common question — you have a new band, no record deal, very little to no money to spend… what do you do to start building a fan base?

Michael and Robert discussed building a fan base for new bands, focusing on defining one’s “vibe” or brand as a key first step. They explored how new artists can differentiate themselves in a crowded market by identifying their unique message or perspective, rather than competing directly with established bands. The conversation covered the importance of understanding both who the artist is and who their target audience might be, emphasizing that authentic connection with fans is essential for long-term success. They also touched on the challenges of maintaining authenticity while evolving as an artist, and the need for new bands to actively seek out and engage with potential fans rather than waiting to be discovered.

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at

email: me (at) mikebrandvold.com

website: www.MichaelBrandvold.com