This week’s episode #95, February 1, 2013 – Creating a Product for a Market that Doesn’t Want One.
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Join Brian Thompson & Michael Brandvold for a discussion on the challenge of creating a product, your music, that your fans don’t want to buy. What can you do, what can you create, what can you sell? The experience! Think and look outside the box for the experience that your fans want to be part of. The music business has changed and you need to think differently as the market no longer wants to buy music.
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About Michael Brandvold:
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
About Brian Thompson:
Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.
Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.
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definitely I like seeing your faces as i lip read being a half deaf musician. My out of the box ideas for BoomBangTwang is that we have a travel bus that has a built in stage so we can create our own venue wherever we go. We park, the stage folds down we put out chairs that we make and sell as they are always creatively constructed and we have a firepit that we sell one hotdog and bun for a buck that the customer then roasts on a stick over the hobo fire. I like your ideas about the sauce. we will have to make a special Boombangtwang sauce.We also plan on having a stuffed devil life size Puppet that we allow people to have their picture taken with and then we will post the pic and their names if they send it to us. Check us out at http://www.boombangtwang.com Soul stirring funkabilly swamp rock. Later, Twang
Thanks Doug… cool idea of traveling with your own builtin stage.
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