Marketing

Vocana the New Streaming Service, Your Subscription Dollars Go Directly to the Artists You Stream

by Rai Beardsley | Sep 22, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Your subscription, streams, tips, and merch spend go straight to the artists without vague pools or algorithms. Episode 655: Neil Sheehan the President of Vocana joins us. Vocana is where independent music and community come together. Join a music-loving movement,...

Executive Derek Shulman Talks About A&R During the 1980s, Shares Stories About His Many Signings

by Rai Beardsley | Sep 15, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Giant Steps is a must-read for fans of prog, rock, hip-hop, and more Episode 654: In Giant Steps, Derek Shulman chronicles a truly incredible life and career in music—first as the leader of the progressive-rock pioneers Gentle Giant, then as the record-label executive...

Spotify is Rolling Direct Messages Between Users. Awesome, Another DM Platform for Us to Get Spammed

by Rai Beardsley | Sep 1, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Please let us know if this is a feature in Spotify that you want, need, desire. Episode 653: So Spotify is rolling direct messages between users. Awesome, another DM platform for us to get spammed. Please let us know if this is a feature in Spotify that you want,...

You Should Always Be Seeking Out New Fans, But Don’t Ignore Your Superfans While Doing It.

by Rai Beardsley | Aug 25, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

As you seek out new fans be careful that you don’t take your superfans for granted and ignore them. Episode 652: Using KISS and Jay and Mike’s own diehard fandom as an example, as you seek out new fans be careful that you don’t take your superfans for granted and...

Musicians, Rock Is NOT Dead! This is the BEST Time to Be in the Music Business!

by Rai Beardsley | Aug 18, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

You can record and release your music!! Episode 651: Gene Simmons and Glenn Hughes each recently said the music industry is dead, Gene going so far as to say fans have killed the business. Wrong! This is now the best time ever to be in the music industry. The...

Does Jay Open a Can of Worms? How Does a Major Recording Artist Not Understand Streaming?

by Rai Beardsley | Aug 11, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

If this is your career you NEED to understand your recording contracts! Episode 650: Jay brings up a topic and might open a can of worms for some people… but how does a major, international recording have so little understanding of how the money flows with regards to...