by Michael Brandvold | Nov 2, 2011 | Marketing, Music Marketing
The following is a guest post by Wes Davenport from Where the Circle Ends. Hypebot recently touted some impressive stats about text message marketing. Here’s the chart: Some artists and music marketers shy away from mobile text messaging to engage fans because,...
by Michael Brandvold | Oct 27, 2011 | Marketing, Music Marketing
Are CD and merchandise bundles worth it? Are they effective? I say with confidence… yes! The key to a bundle is value. Make sure you are giving your fans value for the money. A bundle can be as simple as your CD and a t-shirt. But, if you have the ability you can make...
by Michael Brandvold | Oct 25, 2011 | Marketing, Music Marketing
I wanted to share this article by Lorri Ratzlaff from Lorri’s Bizness Advantage. Lorri used a couple of my quotes from my Klout Star interview to discuss what is social media. Thank you Lorri! As someone involved in Social Media daily I hear all kinds of myths...
by Michael Brandvold | Oct 24, 2011 | Marketing, Music Marketing
Another real world event is the root of this topic and it also is one of the lessons I learned from working with KISS. 3. Wait for the right time. – Don’t rush things. When the time is right for something… a song, a tour, a album, a interview, it will happen. KISS...
by Michael Brandvold | Oct 19, 2011 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing
Welcome to episode 30 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques. This week’s episode,...
by Michael Brandvold | Oct 19, 2011 | Marketing, Music Marketing
I have always believed in re-purposing content whenever possible. Invest time, energy and maybe money to acquire content for your website once, but try and use is as many times as possible. A friend recently turned me onto this graphic and I felt it did a great job...
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