Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
46. Create a Fan Loyalty Program with Square
Square, the little credit card reader and app for your smartphone that you all should be using, just released a update today. One feature that immediately caught my attention was the ability to define and reward loyal customers. TechCrunch described the new feature as:
Now, Square enables merchants to define a ‘regular’ (for example, 10 visits over the past month) and they can opt-in to make this a default setting that will automatically reward the frequent customer. Whenever a ‘regular customer’ comes into an establishment, the merchant will see ‘regular’ on the screen and a discount will be provided within the payments system.
With this new feature you can now reward your loyal fans. Define a loyal fan as someone who has made 5 purchases for example, then the next time they purchase from you they will be given a 10% discount, you can define the discount. You can use Square anywhere, but the most obvious location is at live shows.
Don’t forget to tell your fans about your loyalty program. Nothing to join, just make 5 purchases and you are automatically a member.