by Michael Brandvold | Nov 3, 2011 | Music Marketing
The letter below from Todd Murphy a music lawyer is taken from the November 2, 2011 Bob Lefsetz email newsletter. The same day Bob emailed this out I met with Bob Baker and Jack Conte from Pomplamoose. Interestingly enough, we made almost the exact same comments. So...
by Michael Brandvold | Nov 2, 2011 | Marketing, Music Marketing
The following is a guest post by Wes Davenport from Where the Circle Ends. Hypebot recently touted some impressive stats about text message marketing. Here’s the chart: Some artists and music marketers shy away from mobile text messaging to engage fans because,...
by Michael Brandvold | Nov 1, 2011 | Music Marketing
Aut hor David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project...
by Michael Brandvold | Oct 28, 2011 | Audio, Music Biz Weekly Podcast, Music Marketing
Welcome to episode 31 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques. This week’s episode,...
by Michael Brandvold | Oct 27, 2011 | Music Marketing
I already shared this article on Facebook and Twitter, but felt it was just too damn important to not add a quick blog. Sometimes I think artists begin to overlook the basics as they get all caught up in Facebook, Twitter, YouTube, Tumblr, Google +, and all the...
by Michael Brandvold | Oct 27, 2011 | Marketing, Music Marketing
Are CD and merchandise bundles worth it? Are they effective? I say with confidence… yes! The key to a bundle is value. Make sure you are giving your fans value for the money. A bundle can be as simple as your CD and a t-shirt. But, if you have the ability you can make...
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