Videos

Ari Herstand Effective Playlist Strategies and Facebook Ads

by Rai Beardsley | Jan 24, 2020 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Ari Herstand is back and discussing the second edition his #1 best selling music business book How to Make It in the New Music Business. We begin by discussing the most effective playlisting strategies. And we end with discussing Facebook advertising strategies. Visit...

Playlist Strategies, Smart Speakers, Curated & Immersive Playlists

by Rai Beardsley | Jan 10, 2020 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

We are joined by Keith Jopling from MIDiA Research MIDiA Research is an analysis, data and research company that focuses on the intersection of media and technology, specialising in music, video, media, sports, telco and brands. Keith has worked in the music business...

Fanocracy: How to Turn Fans into Customers with David Meerman Scott

by Rai Beardsley | Jan 3, 2020 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

We are joined by David Meerman Scott to discuss his new book FANOCRACY Turning Fans into Customers and Customers into Fans. The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a...

Tour Press with Anne Leighton

by Rai Beardsley | Dec 27, 2019 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

We are joined by Anne Leighton from Anne Leighton Music Services to discuss tour press. How is tour press different then album release press? What can you do to get your own tour press? What can you do to make the job of a tour publicist easier? What to do when a...

Audiomack, the Streaming Platform you Should Investigate

by Rai Beardsley | Dec 20, 2019 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

We are joined by Charles Kaplan, Director of Product Management and Growth at Audiomack. Audiomack is a FREE, limitless music sharing and discovery platform for artists, tastemakers, labels, and fans. Think of Spotify mashed up with Soundcloud. Visit...

A Musicians Guide on How to Use Twitch, the Live Video Streaming Platform

by Rai Beardsley | Dec 13, 2019 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

We are joined by author Karen Allen to discuss her book Twitch For Musicians. Even though Twitch is a livestream platform primarily for gamers, indie musicians are building real fanbases and making enough money for this to be a solid side hustle or even a full-time...