Viddy, Is It to Video What Instagram Was To Photos?

Today I came across a brand new video app called Viddy. I was introduced to it via a press release I received. What interests, and excites, me about Viddy is that it is almost identical in function to Instagram, but it is for video.

I have joined Viddy and would love it if you would add me as a friend if you are using Viddy. My username on Viddy is michaelsb.

Here is the first video I posted. Some very quick observations:

Video can only be max 15 seconds long.

You can apply a number of interesting FX/filters to the video.

Easy and fast sharing to Facebook and Twitter.

My YouTube share did not work, credentials need to be re=entered. Could be my error.

I want to start playing with Viddy to see how easy it is and what you can do with it. I would love to hear how you are using it.

Here are some of the points in the press release.

What’s new in music + app trends?

MySpace, YouTube, Facebook pages and Twitter feeds have all become useful as promotion and fan engagement tools. Up next on the horizon is Mobile video – the new Viddy iPhone app provides immediate video editing and sharing of 15-second video clips (perfect for a verse, a behind-the-scenes moment, or describing a song’s meaning) with social audiences in a simple point, click, shoot, edit, upload format.

The first band to do so, Incubus is promoting their first new album and tour in 5 years, “If Not Now, When” with Viddy’s (http://viddy.co) custom production pack, where fans can record a video using a custom created Incubus filter, which includes video effects + a soundtrack set to a sample of their new single “Adolescents.” Fans (or the artist themselves) can share these Viddy clips immediately, uploading from their iPhone. Incubus will use these fan-created Viddy clips in their live tour documentary (IncubusHQLive), making fans (whether at a concert, or using the app anywhere in the world) a really integrated part of the experience. Additionally, Panic! At the Disco is using Viddy to crowdsource concert shots for their next music video: http://www.panicatthedisco.com/news/ccfeed-want-to-film-our-next-video/.

Fans can connect with Incubus using Viddy before, during or between worldwide concert dates through the summer and fall.

See some sample videos of Incubus’ “If Not Now, When?” Viddy videos: