The Michael Brandvold Marketing 2011 speaking tour continues. The National Association of Record Industry Professionals has invited me to speak to their group in San Francisco on October 12th. Full details are below.
How To Use Social Media To Promote Music: Get A Digital Strategy In Just One Session
on Wednesday, October 12, 2011
at SAE Institute in San Francisco
A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!”
Good news: you’ll find more places than ever to interact with other professionals and reach new audiences.
Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale.
Once you’ve narrowed it down – which is what this session will help you do – what are the best ways to effectively and efficiently increase your Internet presence on social media platforms?
Get tips, tricks and strategies from industry leaders Michael Brandvold (KISS, Ozzy Osbourne, Madonna, UR) and Hisham Dahud (DJ Shadow, Pretty Lights, The Green) to maximize investment of your time and get greater response for your client, music or project.
The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand… or sales. For that, you need a plan.
And that’s what you’ll get with this 2.5-hour in-depth workshop. For the busy music biz entrepreneur, this is a step-by-step blueprint for success.
YOU WILL LEARN
- Blogging for fun and profit
- Ways to update ALL your social media at once
- Secrets to building an online community of fans who support the artist financially
- Ways to increase Web traffic: 3 things you can do to double your readers in 30 days
- How to get more people to comment on your posts.
- How to write magnetic headlines, killer content and other tricks that generate more traffic to your site
- How to get ratings and reviews
- How to form a proper Call-to-Action: How to get people to “Buy This Now!”
- Best practices for Twitter & microblogging sites
- Essentials of Google+
- Media Sharing: YouTube, Flickr, SideShare
- Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and other niche sites
- Software and Web sites that offer you steps to success
Michael Brandvold, Michael Brandvold Marketing
Hisham Dahud, Fame House / Hypebot
WHEN
Wednesday, October 12, 2011
6:00 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends
WHO SHOULD ATTEND
Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign using social media.
WHERE
SAE Institute of Technology
450 Bryant St.
San Francisco, CA 94107-1303
Click here for directions.
REGISTER NOW
$15: NARIP Members
$25: Non-members
3 WAYS TO REGISTER
1. Online: www.narip.com
2. Phone: 818-769-7007
3. Walk-up (if space permits)
Advance RSVP encouraged.
Pre-paid admission guarantees seating.
No refunds.
We appreciate your cooperation.
QUESTIONS?
Call us at 818-769-7007 or email daniel AT narip DOT com.
ABOUT THE SPEAKERS
Michael Brandvold, Michael Brandvold Marketing
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, and Britney Spears to name only a few.
Hisham Dahud, Fame House / Hypebot
Hisham Dahud is a music business professional and independent musician based in the San Francisco Bay Area. He is the Project Manager for Fame House, a Digital Strategy, Marketing and Management company whose clientele includes acclaimed artists such as DJ Shadow, Pretty Lights, and Giant Panda Guerilla Dub Squad. He is also a regular contributor for the music industry news and technology blog Hypebot.com. A lifelong musician, he currently studies under the wing of seasoned composer and studio engineer James Gardiner of Pajama Studios in Oakland, California as a recording and performing drummer. Additionally, he continues to produce original music as a developing artist and composer for TV, film, and video games.
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