PledgeMusic Gives Us Insider Tips on How to Have a Successful Crowdfunding Campaign, Music Biz Weekly Podcast

This week’s episode #87, December 7, 2012 – PledgeMusic Gives Us Insider Tips on How to Have a Successful Crowdfunding Campaign.

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Jayce Varden, co-founder and COO, of PledgeMusic sits down with myself and Brian Thompson to talk crowdfunding. Jayce opens up and talks about the common mistakes artists make when running a crowdfunding campaign. He discusses some of the more interesting awards he has seen on PledgeMusic. He reveals a little unknown fact that on PledgeMusic you can continue to accept pledges after the campaign window has closed, right up to when you actually release the digital product. If you are thinking about a crowdfunding campaign you MUST listen to this episode. Learn what it takes to succeed and raise funds.

Visit http://www.PledgeMusic.com

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About Michael Brandvold:

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Dream Theater, Bumblefoot, Andy Gibson, Little Caesar, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

About Brian Thompson:

Brian Thompson, Managing Partner for Thorny Bleeder Records, is a Vancouver based music industry entrepreneur, record label owner, artist manager, marketing consultant, radio promoter, publicist, web designer, blogger, and industry speaker.

Formerly the corporate head of music buying and marketing for a large national music retail chain, Brian has since moved on to become a well respected voice on the convergence of artist development, music marketing, social media, and technology.