Time for another music marketing lesson from the movie Almost Famous. This lesson comes fro Sapphire, one of the Band-Aids(groupies) who follow the band Stillwater.
Sapphire: They don’t even know what it is to be a fan. Y’know? To truly love some silly little piece of music, or some band, so much that it hurts.
I have written about this in the past, that I don’t think it is possible for a band to actually be a fan of themselves. Yes you can love your music, but you aren’t a fan in the same sense as all your other fans, you can’t ever be. You will never experience the “hurt” your fans feel when listening to you, talking about you, seeing you in concert. What this means for bands, do not ever forget how important your music is to your fans. Even the song you don’t like may have special meaning to your fans. Never take it lightly that someone feels so connected to something you might just think of as another song.
It is this “hurt” your fans feel for you that is the connection you should hope to create with your fans.
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