ARNAU BOSCH Co-founder, CEO of Soundstorming joins us for this episode.
For the past 4 years, Arnau has been leading the most significant and iconic global campaigns for Apple. All of them with Music on its core. From the launch of the Apple Music platform to AirPods, to ‘Welcome Home,’ which was HomePod’s Launch Film, he has a deep understanding of how to create emotional content through music. His talent has been recognized and awarded at international festivals like the Cannes Lions Awards, The D&AD Awards, The One Show awards, and other Premier Creative Awards.
This iOS app lets you record audio one minute at a time, making it well suited to getting down melodies, chord progressions, and other musical scraps in the moment of inspiration. You can publish those recordings to your profile, which opens them up for collaboration with the entire SoundStorming community, who can take what you’ve made and build upon it for themselves—adding vocal lines to guitar parts, basslines to drum loops, and so on. If the thought of strangers riffing on your work doesn’t sit right with you, don’t worry—you can also set your posts to private and only share links with trusted collaborators.
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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at
email: me (at) mikebrandvold.com
As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.
He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.
Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”
Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2