This week’s episode of The Rock Star Branding Podcast, July 11, 2012 – Is YouTube the New Standard for A&R Discovery?
Join Brian Thompson, Michael Brandvold & Steve Jones for a 10min. discussion on how social media has impacted music industry A&R.
From Justin Bieber to Owl City to Boyce Avenue to Walk Off The Earth to Gotye, artists are being discovered and signed thanks to their online videos, and then becoming stars virtually overnight thanks to the viral power of sites like YouTube.
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Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.
Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.
Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.
These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!
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