Branding Essentials for New Artists, Part 1 – The Rock Star Branding Podcast

This week’s episode of The Rock Star Branding Podcast, September 12, 2012 – Branding Essentials for New Artists, Part 1.

What IS branding anyways? And how does it differ from marketing? And where does advertising fit into all of this? Are they all the same thing? And for new and developing artists, what are the essential first steps to take in the branding process?

Join Brian Thompson, Michael Brandvold and Steve Jones for a discussion on what bands need to be aware of when they first hit their local scene.

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Welcome to The Music Biz Weekly Presents… The Rock Star Branding Podcast with your hosts Brian Thompson, Michael Brandvold and Steve Jones.

Look for this new podcast in all the same locations that you can find The Music Biz Weekly Podcast, plus BrandLikeARockStar.com.

Each week Michael, Brian and Steve will discuss rock star branding related to some of the largest acts in the world and how you can apply their lessons to your career.

These topics come from Steve’s new book, Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich And Famous. Using examples like U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others, Steve shows you how to create a business that rocks!