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It's The Little Things That Can Matter The Most To Your Fans

by Michael Brandvold | Mar 15, 2012 | Marketing, Music Marketing

It’s the little things you do online that can have the biggest impact on your fans. The little things can often be the easiest for you to also accomplish. All you have to do is use the name of a fan in a post and say thank you. Three words… Thank You Sarah!...

Is Your Product or Website As Simple As Possible?

by Michael Brandvold | Mar 12, 2012 | Marketing, Music Marketing

People like to put down Apple because their products are very simple and basic… not a lot of buttons, not a lot of options. Techies often hate the products because they are not designed to allow for unlimited options and customization. But, you know I think Apple got...

Join Michael Brandvold at Community/Brand Building: Assembling Your Special Forces' At The Worldwide Radio Summit 2012

by Michael Brandvold | Mar 9, 2012 | Marketing, Music Marketing, Webinar

Join me in April at the Worldwide Radio Summit 2012… Important Question: What do you really know about Social/Digital Media? It’s one thing to build a community, and it’s another to tap into the real tastemakers who love your station — not for...

2000 Things to Generate 20,000 Fans – Ask This or That Questions

by Michael Brandvold | Mar 6, 2012 | Marketing, Music Marketing

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project...

Get Your Goals in Order, Fans First, Sales Second

by Michael Brandvold | Mar 5, 2012 | Marketing, Music Marketing

I get all sorts of emails and messages sent to me and some are just so inspiring… inspiring to write a article. Here is an example of something I recently received. “Can you provide any advice? I have a goal of selling 50,000 – 100,000k units in the next...

How To Respond To A Bad Review, The Great Mustard Promotion

by Michael Brandvold | Mar 2, 2012 | Marketing, Music Marketing

What do you do when you get a bad review of your CD? A really bad review. It is something every artist will encounter at some point in their career. How you handle it and what you get out of the review can say a lot about how professional you are. Back in the dark...
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