by Michael Brandvold | Feb 28, 2012 | Marketing, Music Marketing
I want to only write about music marketing, but I can’t. I have to do more than what I love. I have to install software, configure websites, configure email accounts, I have to manage web servers, deal with MySQL databases, send out invoices, chase down money,...
by Michael Brandvold | Feb 27, 2012 | Marketing, Music Marketing
You’re building your website. You’re telling your developer what you want the site to look like, what you want to be able to do on it. But did you stop and take a moment to think about who the website is for, who is going to use it? Your website is not for...
by Michael Brandvold | Feb 20, 2012 | Marketing, Music Marketing
Ok a real basic SEO 101 lesson. You are releasing a new album and you are going to write about it on your website, Facebook, Twitter, etc. You need to think about the headline and the body of the post when it comes to getting good search results. Good Title –...
by Michael Brandvold | Feb 9, 2012 | Marketing, Music Marketing
Too many bands send out emails with only show announcements or release details, very impersonal content. Just like your interaction on Facebook and Twitter, your email blasts should be personal, they should allow your fans to get to know you on a personal level. What...
by Michael Brandvold | Feb 8, 2012 | Marketing, Music Marketing
Do you know that you can search all public posts on Facebook, including posts made by people you are not friends with? You can. Here’s how to do it. 1. In the Facebook search box type in a term, try your name. 2. Don’t hit enter or select any of the of the...
by Michael Brandvold | Feb 1, 2012 | Marketing, Music Marketing
I hear from clients all the time… what should I post on my site, on my Facebook Page, on my Twitter? What kind of content do I post? What do my fans want to see? Photos! Post photos, fans love to see photos. Photos are great for engagement. Post one photo a day....
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