by Michael Brandvold | May 19, 2011 | Music Marketing
Gamification is a big word like gymnasium. Basically it means awarding users for actions. This is something I think has great potential in a band – fan relationship. Going back to 2000 I was working with my developer to create a awards system for the the...
by Michael Brandvold | May 18, 2011 | Marketing, Music Marketing
I feel like I can’t repeat this enough… it is not about how many Facebook fans you have. It is about what you do to engage and convert them. How many of your Facebook fans or Twitter followers are really active? These days, most companies are obsessed with...
by Michael Brandvold | May 17, 2011 | Marketing, Music Marketing
Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project...
by Michael Brandvold | May 17, 2011 | Music, Music Marketing
[From BandPromo.Me — Kick ass band promotion for Indie bands and artists] Add this graphic to your site
by Michael Brandvold | May 16, 2011 | Marketing, Music Marketing
This article was brought to my attention by my Twitter follower Adrijus Guscia… thanks so much! It is from 2008, but really is relevant today. It discusses the concept of free product and how do you make money with free. Every band should read this and think...
by Michael Brandvold | May 16, 2011 | Music Marketing
I spent all day Monday, May 9th at the SF Musictech Summit. My second time attending. I am not going to go into detail reviewing the summit, let me just say this is a MUST attend event. If you are a musician you should make this your one event to not miss. You will...
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