by Michael Brandvold | Jan 19, 2011 | Marketing, Music Marketing
Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project...
by Michael Brandvold | Jan 18, 2011 | Marketing, Music Marketing
Excellent article from AdAge.com, a great companion piece to my earlier article on how to use Facebook and Twitter. Here is what you need to know… STOP COLLECTING FACEBOOK FANS! SAN FRANCISCO (AdAge.com) — Companies have spent millions gathering fans on...
by Michael Brandvold | Jan 17, 2011 | Marketing, Music Marketing
Great post on Hypebot this morning on how to engage with your fans on Twitter. I especially like item #3, reward your followers. Everyone likes to see their name in lights, and every fan loves it when they are acknowledged by their favorite artist. A simple retweet or...
by Michael Brandvold | Jan 17, 2011 | KISS, Marketing, Music Marketing
ArtistHead.com Offers Free $100 Website And Social Media Evaluations Just before the holidays music marketing master, Michael Brandvold (http://www.michaelbrandvold.com), posted a case study of KISS’ official website Kissonline.com on his site...
by Michael Brandvold | Jan 17, 2011 | Marketing, Music Marketing
photo © 2009 kevin | more info (via: Wylio)The following Forbes article is a interesting take on what happened to MySpace and contributed to it’s downfall and why Facebook is succeeding where MySpace failed. I found this even more interesting because the MySpace...
by Michael Brandvold | Jan 14, 2011 | Music, Music Marketing
Social Distortion Allows You To Control The Price Punk band Social Distortion has found a new twist on allowing their fans to control the pricing of their next album. For every 100,000 streams of songs from their album Hard Times And Nursery Rhymes, the price drops a...
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