Videos

Ep. 484 The Music Business has a 92% Failure Rate, How Do You Cut Through the Clutter?

by Rai Beardsley | Aug 10, 2021 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

John Franck EVP, Commerce + Marketing // Label Services at ADA sits down with us this week for an amazing conversation on marketing plans. The music business has a 92% failure rate, how do you cut through the clutter. ADA exists to serve, fuel and ultimately break...

Ep. 483 Monetizing the Experience, CEO Zach Bair Updates on Us What is Happening at VNUE

by Rai Beardsley | Jul 30, 2021 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

VNUE is the exclusive licensor of “instant live” pioneer DiscLive, offering high end collectible products such as CDs, USB drives and laminates VNUE CEO Zach Bair started his musical ambitions at 6 years old, “banging” on his mother’s...

Ep. 482 How to Measure Success without Using Old, Antiquated Record Label Measures

by Rai Beardsley | Jul 23, 2021 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Joel Andrew, President of CD Baby, joins us to discuss his recent article on Billboard, Why Are We Still Measuring Artist Success With a Major Label Yardstick? Joel Andrew is President at CD Baby. Joel has helped make CD Baby the largest music-employer in Oregon and...

Ep. 481 Concert Cast Podcast Joins to Discuss Venues Reopening

by Rai Beardsley | Jul 12, 2021 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Kyle Lamont, the host of the podcast Concert Cast, joins to discuss what she is observing as venues reopen. Kyle Lamont is your guide through today’s concert culture. Season One, a road trip around Maine, was released in the wake of a global pandemic. Rocked by the...

Ep. 480 365 Livestream Ideas for Musicians with Author Leonard Patterson

by Rai Beardsley | Jul 5, 2021 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Leonard Patterson joins us this week to discuss his book 365 Livestream Ideas for Musicians. A successful livestream is more than just gear and performing, Leonard discusses ideas and activities that will help your next stream be a success. Whether you are an...

Ep. 479 How to Use Tik Tok and Market to Tik Tok Influencers

by Rai Beardsley | Jun 28, 2021 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Johnny Cloherty, Co-Founder and CEO of Songfluencer joins this week to discuss how to use Tik Tok and how to market to influencers on Tik Tok. Songfluencer strategically matches your music to key tastemaker influencers on music-forward social media apps like TikTok,...