Last year Michael Brandvold Marketing founded the Are You Listening Social Media Award. This is awarded to the person or business who has missed the boat the most when it comes to social media. This is not for the person or company who has not even setup social profiles, this is for the person or business that has profiles but has completely missed how to use them. They have completely missed the opportunity to engage with their fans or customers.

One condition on winning the award, you have to give the award back if you actually become aware you won because you were following social media.

Because they appear to be completely absent from all conversation about the company the 2012 Are You Listening Social Media Award is presented to… Facebook!

I can hear you right now saying, Facebook, but they are social media? Yes the site is all about social media for us. But have you ever seen Facebook respond to a post about themselves? Has Facebook ever joined a conversation? Have you ever been able to contact Facebook and get a reply? Do they respond to Tweets about the company? It basically looks like that they themselves are completely removed from engaging on social media. They break so many best practices for companies who are online. Are you listening Facebook?

The winner in 2011 was Kip Winger.