There are all sorts of articles posted giving you 5, 10, 50 or maybe 100 reasons why you should be using social media for your band. I will cut right to the chase and give you the one reason you need to be using social media for your band.

You want to talk to your fans.

That sole reason is all you need. If you don’t talk to your fans you might as well go stick your head in the sand and act as if nothing is happening.