Audio

SUPERFANS, They Are Real and They Are Important. Don’t Look at Them Like Just Another Transaction

by Rai Beardsley | May 5, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

You should recognize and treat your Superfans with respect. Episode 640: Superfans are real, this isn’t just another buzzword that will disappear. We discuss the importance of your Superfans, but we also stress that you shouldn’t just see your Superfans as just...

Yes We are Saying It… Your Music Doesn’t Matter! Now Hear Us Out!

by Rai Beardsley | Apr 21, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Remember this is the music BUSINESS and people want to work with you to make money. Episode 639: There is an old saying, It’s not about the money… it’s about the MONEY. Remember this is the music BUSINESS and people want to work with you to make money. Everyone...

Musicians Do Not Rely Entirely on Social Media to Connect with Your Fans

by Rai Beardsley | Apr 7, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

“Are there other options to get my work out there?” Episode 638: Below is a comment by someone who had their business of 10 years destroyed by Facebook. We use this as an example of why you should never put all your eggs in one basket. Do not give up on social...

Musicians, Start a Mobile Fan Club and Create Recurring Revenue with MySeat Media

by Rai Beardsley | Mar 24, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

Create engaging fan experiences and new revenue streams with a personalized mobile app. Episode 637: Dave Cool returns to talk about his new role with My Seat Media. My Seat creates a mobile app fan club for artists. Create a new recurring revenue stream with a...

Is It OK to Give a Musician You Work for Your Music?

by Rai Beardsley | Mar 10, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

We discuss a listener question this week. Episode 636: We discuss a listener question this week, @leegerstmann “Hi Michael and Jay. I have a question. I’m wondering your opinions. If, let’s say, I’m working for a musician, would you think I ought not...

You Are Part of the Artist’s Team, Remember You Are NOT The Star!

by Rai Beardsley | Mar 3, 2025 | Audio, Marketing, Music Biz Weekly Podcast, Music Marketing, Videos

You are not the star. You work for the star. Episode 635: Do you work with a band or musician? Are you on their team in some capacity? Never forget this valuable lesson… you are not the star. You work for the star. Don’t let your ego and sense of entitlement make you...